Sponsor & Collab Opportunities
As a growing podcast and community we have opportunities for businesses in the beer, alcohol, pub sheds, home bar and garden industries to get involved so that we can help each other to grow and to put on an even better show.
We also have opportunities for charitable organisations or campaigns to work with us too (see the bottom of the page)
How we can help each other?
Send us things!
We are a beer & home bar podcast, new products such as beers, spirits, home bar gadgets give us things to talk about and helps us to create content that our listeners like to hear. What's more, our audience may want to try your products for themselves, a discount code or special offer may encourage them to purchase something.
We have a offers & discounts page on this site that can be utilised!
Sponsor the show or a feature!
While we love getting free beer, we also need to invest in our equipment and the show itself. We'd like to do much more in the way of video and recordings out on location and maybe even run our own live events one day. To help us with this you could sponsor a show or a block of shows or even a feature. Not only will you have your business talked about in the show, you will also have the opportunity to appear on the show and be promoted on our Instagram pages (and other platforms) to our growing community.
Our audience statistics & demographics
The benefits of sponsoring Ale & Audio
Harness the Power of a Dedicated Audience
Since 2020 we've built up a vast audience of loyal listeners & followers who love all things craft beer, includive of home bar products, beer pumps, snacks, confectionary, pizza, burgers, merchandise, heaters, lightening, summerhouses and sheds, DIY products, festivals, events and many more related interests. 85% of our current audience are based within the UK, providing you with the perfect platform to raise brand awarness, explore your product range, launch new products, advertise venues and promote offers or events. Deliver your message directly to a dedicated audience that you know would benefit from hearing from you.
Grow Your Audience
We will showcase you! Within any episode or feature that you sponsor, we will ensure your brand, services and products are showcased on both the podcast and our Ale & Audio Instagram account via posts and stories (plus Facebook) and this website. This will maximise your exposure and brand reach to a dedicated audience of loyal followers, which can be further enhanced with the inclusion of competitions, giveaways or promotional codes. Our presenters, production team, guests and listeners share all our content to a much winder audience which in turn creates further exposure for you and your brand.
Prolongued Exposure
Unlike other promotional audio-based platforms such as radio, we unvite you to promite your story via episodes that will indefinitely remain online. Our listeners can revisit episodes of the podcast, which they frequently do working their way through previous broadcasts, resulting in infinite advertising potential for your sponsorship. Statistcs demonstrate that our listening figures continue to grow per episode long after they were first released, due to new followers discovering the podcast, in addition to those revisiting their favourite episodes, allowing your message to be continuously heard.
Consistency of Broadcasting
We ensure that the podcast is consistently broadcast, with regular shows released at the same scheduled time on a Friday. Many of our dedicated listeners look forward every week to the release of a new episode, claiming the release as the start of their weekend. We take a regular break of one week off in every 5, which stategically allows us to generate demand....absense makes the heart grow fonder. The clockwork regularity to our broadcasting schedule has allowed us to generate and maintain the ever growing fanbase we now enjoy. For you, this means that as a sponsor you are going to be heard regularly by our audience, establishing trust and loyality with our brand, products or services which is essential to building your client & customer base.
View our download our full sponsorship brochure here for more details
Brochure dated January 2023 (statistics have since been updated)
Ale & Audio Podcast Sponsorship .pdf
Charitable partnerships & campaigns
We also like to support charitable causes and campaigns that go hand in hand with our podcast theme and is of relevence to our audience. We have previously supported awareness and fundraising for mens health charities and Sheffield Hospitals Charity.
We also run a weekly feature "Beer of the Week" which encourages people around the UK to visit and support their local independent bottleshops. If you are a local organisation (such as a bottleshop) who only do local business and wouldn't benefit from a sponsorship to our nationwide audience but would like to be involved in the show and particularly "support local" campaigns then please get in touch.